Can I hide a sold-out variant for wholesale buyers but keep it on my retail store?

Yes — B2B company catalogs are separate publications in Shopify, so a channel-level app can hide a variant in specific catalogs while leaving the retail storefront (or other catalogs) untouched, and vice versa.

What plans do B2B and Markets hiding require in VarHide?

B2B company catalog support is on the Business plan ($9.99/month); Markets region catalog support is on the Enterprise plan ($14.99/month). Sales-channel hiding is available on all plans including Free.

Why does variant accuracy matter more in B2B than retail?

A retail shopper who hits a sold-out size loses a purchase; a wholesale buyer who orders 500 units of an unavailable variant creates a broken PO, manual refunds, and a damaged relationship. B2B surfaces should show only what can actually be fulfilled.

Hiding Variants for B2B Catalogs and Shopify Markets

Q: Can I hide a variant in one Markets region but not another?

Yes — Markets region catalogs are also publications. Combined with a location-based sold-out definition (e.g., count only the EU warehouse), a variant can disappear for EU shoppers while staying available in the US.

B2B company catalogs and Shopify Markets regions are publications, just like sales channels — which means sold-out variants can be hidden per wholesale catalog and per region, not just per storefront. Almost no variant-hiding tool operates at this layer, yet it's exactly where visibility accuracy matters most: wholesale buyers ordering hundreds of units, and regional shoppers whose "in stock" depends on which warehouse serves them.

How does variant hiding work for B2B catalogs?

Each B2B company (or company location) buys from an assigned catalog, and VarHide can manage each catalog independently — hiding sold-out variants there and republishing them on restock, without touching your retail storefront.

Why B2B deserves stricter visibility than retail:

Bulk orders amplify mistakes. A retail dead-end click loses one sale; a wholesale PO for 500 units of an unfulfillable variant creates refunds, emails, and a bruised relationship.
Wholesale buyers don't browse — they reorder. Their catalog is a working document. Options that can't ship shouldn't be in it.
Different customers, different catalogs. Because hiding is per publication, you can run stricter visibility for one key account's catalog than for another.

How does variant hiding work with Shopify Markets?

Markets region catalogs are publications too, so a variant can be hidden for one region while staying available in another. The combination that makes this genuinely useful is pairing per-region hiding with a location-aware sold-out definition: VarHide lets you define "sold out" against specific inventory locations, so the EU region's visibility can track the EU warehouse. Sold out in Hamburg but stocked in Chicago? EU shoppers stop seeing the variant; US shoppers keep buying it.

How do you set it up?

Install VarHide.
In settings, select what to manage — sales channels (all plans), B2B company catalogs (Business, $9.99/mo), Markets region catalogs (Enterprise, $14.99/mo).
Pick a sold-out definition. For Markets, consider "specific locations" so each region tracks the warehouse that serves it.
Enable automatic updates — hide and republish now run per catalog, per region, in near real time.

Why so few apps do this: catalog-level publishing is newer Shopify infrastructure, and display-layer hiding apps (which hide options in the storefront UI) can't reach it at all — B2B catalogs and Markets aren't rendered by your theme. Channel-level architecture is the prerequisite; see how per-channel hiding works for the foundation.

FAQ

Can I hide a sold-out variant for wholesale but keep it on retail?

Yes — B2B catalogs are separate publications, managed independently of your storefront channels. The reverse works too.

Can I hide a variant in one Markets region but not another?

Yes — and with a location-based sold-out definition, each region's visibility can track the warehouse that actually serves it.

Which VarHide plans include B2B and Markets support?

B2B catalogs: Business ($9.99/mo). Markets regions: Enterprise ($14.99/mo). Sales-channel hiding is on every plan, including Free.

Does this require Shopify Plus?

B2B company catalogs are a Shopify Plus feature on Shopify's side; Markets is available more broadly. VarHide manages whichever catalog types your store actually has.

Keep reading

How to Hide Variants Per Sales Channel in Shopify — the foundation.
How to Hide Sold Out Variants in Shopify (4 Methods, 2026) — the pillar guide.

Wholesale-grade visibility accuracy.

VarHide manages variant visibility per B2B catalog and per Markets region. 5.0★ · Built for Shopify.

Install VarHide — free plan available